The aroma lures you, beckons you, hypnotizes you. Resistance is futile. You are overcome and give in to the lure of the seduction. Temptation won out, but that’s okay; we all fall victim to its less-than-subtle charms. That hot, bubbling, comforting pot of chili is calling your name. Hurry . . . you’d better answer before someone else does. Claim your little piece of heaven.